About the Book

This book will help you achieve better outcomes and could save you thousands of dollars by preparing you to deal with change and overcome the resulting obstacles.  It will give you a head start based on other peoples’ experiences so you can avoid the pitfalls they encountered along the way.
The negotiating lessons span 50 years and are global in perspective. The processes to assess, develop and plan your business have been successfully implemented and continue to be used by many different enterprises in North America and Europe.
The steps to enable you to determine whether you really need an alliance or whether you are better off “going it alone” are all there. The savings from this aspect alone could save you untold thousands of dollars.

This book is about developing, planning, negotiating and managing alliances.Finally, this book is about “management in general” and “about life itself.”

There is something in it for everyone!